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Study on Smokeless Tobacco Product Claims

This study is looking at how people respond to different advertisements for smokeless tobacco products like Copenhagen and General Snus. You would view ads either with or without a "modified risk claim" (meaning the ad says the product might be less harmful than cigarettes). Researchers want to see how these ads affect your desire to buy cigarettes and your understanding of health risks linked to tobacco. To join, you need to be at least 21 years old, live in one of eight counties in Western New York, smoke at least 5 cigarettes daily for a year, and be open to trying a non-combusted oral tobacco product. The study aims to understand if these claims change how much people want to pay for cigarettes and their knowledge about tobacco-related diseases. The current status of this study is unclear, and it plans to enroll 160 participants.

Study design
This interventional study plans to include 160 participants. It compares two groups: one views ads with no modified risk claim, and the other views ads with a modified risk claim.
What's involved
Participants will attend one session lasting about one hour. During this session, you will view ads and answer questions.
Compensation
Not stated in the trial record.
Follow-up
Your demand for cigarettes and knowledge of tobacco-associated diseases will be measured after one session, which lasts about one hour.

AI-generated from the public study record. Only the study team can confirm whether you're eligible — confirm details with them before making decisions.

NCT07102082

Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

Recruiting
NAAges 21+InterventionalPrevention
Roswell Park Cancer Institute
~160 participants
Updated 2026-06-01 on ClinicalTrials.gov
What's tested:Modified Risk - NoneModified Risk Claim

At a glance

Recruiting sites
1 of 1 listed site is recruiting right now
RecruitingSuspended, closed, or not yet open
What they're measuring
Demand for cigarettes
Measured over After one session - 1 hour
+1 more outcome measured

Conditions

Smoking Behaviors

Explore related trials

Smoking Behavior

Where it's being run

1 sites across 1 states
New York1

Study leadership

  • Richard O'Connor · PRINCIPAL_INVESTIGATOR · Roswell Park

Who to contact

ASK RPCI
[email protected]
1-800-767-9355
Email the study team

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Do you actually qualify for this trial?

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Eligibility criteria

Inclusion

Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
Open to trying a non-combusted oral tobacco product.
Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
Have the ability to read, write, and communicate in English.
Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure

Exclusion

Plan to quit smoking in the next 30 days.
Use of smokeless tobacco at least weekly in the last 6 months.
Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
Unwilling or unable to follow protocol requirements.
Pregnant or planning to become pregnant (by self report)

What this trial measures

  • Demand for cigarettesAfter one session - 1 hour

    After watching a series of advertisements for oral smokeless tobacco products, participants will provide opinions of them, including likelihood of buying product.

  • Increase in knowlege of tobacco-associated diseasesAfter one session - I hour

    multi item assessment questionnaires of perceived harm/risks from products