Consumer Perceptions of Alcoholic Beverages Study
This study is looking at how different marketing claims on alcoholic beverage packaging affect what people think about the drinks and if they would want to buy them. Researchers want to see if claims like "All natural flavors," "Zero sugar," or "Made with real fruit" change how you perceive beer, hard seltzer, or flavored malt beverages. You can join if you are an adult aged 21 or older, have had alcohol in the last year, and can complete a survey in English. The study aims to enroll about 1,500 people. The main goal is to measure your "openness to consume" (how willing you are to drink the product) at the beginning of the study.
- Study design
- This is an interventional study that will enroll approximately 1,500 participants. You will be randomly assigned to view one of three marketing claims or a no-claim control.
- What's involved
- You will complete an online survey after viewing images of alcoholic beverages.
- Compensation
- Not stated in the trial record.
- Follow-up
- Not specified.
AI-generated from the public study record. Only the study team can confirm whether you're eligible — confirm details with them before making decisions.
Consumer Perceptions of Alcoholic Beverages
At a glance
Conditions
Where it's being run
1 sites across 1 statesStudy leadership
- Phoebe R Ruggles, MS · PRINCIPAL_INVESTIGATOR · UNC-Chapel Hill
Who to contact
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Do you actually qualify for this trial?
Add a private profile and we'll compare every criterion below against your situation — and tell you which ones are met, uncertain, or excluding.
Inclusion
What this trial measures
- Openness to consumeBaseline
Measured using four survey items: 1.) "How open are you to trying this drink in the next two weeks?" 2.) "How open are you to buying this drink in the next two weeks? " 3.) "How open are you to consuming one serving of this drink in the next two weeks? One serving of this product is one 12 ounce can or bottle." and 4.) "How open are you to drinking x servings of this drink in one sitting in the next two weeks?" where x = 4 if the participant's gender is female, 5 otherwise Response options are on a 5-point scale with lowest endorsement (Not at all open) coded as 1 and highest endorsement (Extremely open) coded as 5.