Sugary Drink Labeling Study

This study is looking at how different labels on sugary drinks might affect what people buy. Researchers want to see if a warning label that says "High in added sugar" (in an octagon shape) changes how much added sugar people purchase, compared to a control label (a square barcode). You would be assigned to see one of these label types on sugary drinks in a special store. The study aims to enroll about 543 adults, aged 18 or older, who have bought sugary drinks in the past week. The main goal is to measure the amount of added sugars you buy from sugary drinks over four weeks. The current status of the study is unclear.

Study design
This is an interventional study with about 543 participants. You would be randomly assigned to one of two groups: either seeing added sugar warning labels or control labels.
What's involved
You would attend 4 in-person study appointments, spaced about one week apart. At each visit, you would shop for beverages and complete a computer survey.
Compensation
Not stated in the trial record.
Follow-up
Your added sugar purchases from sugary drinks will be measured once a week for up to 4 weeks, starting on the day of enrollment.

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NCT07294053

Sugary Drink Labeling Study

Recruiting
NAAges 18+InterventionalPrevention
University of North Carolina, Chapel Hill
~543 participants
Updated 2026-02-17 on ClinicalTrials.gov
What's tested:Added sugar warningControl label

At a glance

Recruiting sites
1 of 1 listed site is recruiting right now
RecruitingSuspended, closed, or not yet open
What they're measuring
Amount of added sugars purchased from sugary drinks
Measured over Assessed once a week for up to 4 weeks, starting on the day of enrollment.
Health Behavior
1 sites across 1 states
North Carolina1
  • Marissa Hall, PhD · PRINCIPAL_INVESTIGATOR · University of North Carolina, Chapel Hill
  • Lindsey Smith Taillie, PhD · PRINCIPAL_INVESTIGATOR · University of North Carolina, Chapel Hill

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Eligibility criteria

Inclusion

18 years and older
Bought sugary drinks from a store at least once during the past week
Willing to attend 4 in-person study appointments

Exclusion

Living in the same household as someone else in the study
  • Amount of added sugars purchased from sugary drinksAssessed once a week for up to 4 weeks, starting on the day of enrollment.

    Measured using purchase data for sugary drinks, defined as drinks that contain at least 20% of the daily value for added sugar. The total amount of added sugars (in grams) in all sugary drinks purchased will be calculated.