This study is looking at how social media posts about tobacco products might influence young people. Researchers will show adolescents, aged 14-17, different pictures of social media posts. These posts will vary in the type of flavor described (like flavored, unflavored, or a concept flavor name) and whether the tobacco product is shown as easy to hide. The goal is to understand if these different types of posts change how young people view tobacco products and if they make them more likely to consider using them. The study aims to enroll 4500 high school students.

Study design

This is an interventional study involving 4500 participants. It uses a 3x2 factorial design to test different social media post variations.

What's involved

Participants will view social media posts and then answer questions about their perceptions of tobacco products and their susceptibility to using them. This will happen immediately after viewing the stimuli.

Compensation

Not stated in the trial record.

Follow-up

Participants will be assessed immediately after viewing the stimuli to measure tobacco product use, perceived harm, social norms, and susceptibility to tobacco use.

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